Epic Fireworks is one of the most talked
about firework retailers in the UK Firework Review members'
forum. With headline grabbing slogans of "All fireworks
less than half price" and "The largest range of
fireworks in the UK" it was time to take a look at the
Epic operation and the people behind it. Report by Pyro Pete.
The Epic showroom was easy to find, being located a short
drive from the M1 and M62. Batley might as well be Outer Mongolia
to a Southerner like me, but with a sat nav and Epic's map
as backup I got there without problems. Despite its town location
the showroom is situated in an industrial unit so there is
ample free parking. Like all good retailers a coffee machine
and toilet is at the ready for tired travellers!
The first thing that struck me is the huge
range of fireworks on sale. Rather than go for glass cabinets
or anything posh like that, Epic have mounted the bulk of
their range on every available square foot of wall space.
It's the only way to fit it all in!
That did mean the usual photographs would
not do this shop justice, so a full 360 degree panorama was
called for. You can see a flattened version of this below,
but click on the Quicktime or Flash links to view it in a
proper interactive format. As you spin the 360 degree image
around you can get a sense of the large amount of products
The second thing that struck me was the Epic
staff. Both Paul and Jimmy Singh were there and they have
an infectious enthusiasm for fireworks. As they were showing
me around I couldn't help but smile too at some of UKFR's
most highly rated fireworks being sold at staggeringly low
HALF PRICE FIREWORKS AND FREE DELIVERY
Fireworks have the simple aim of selling all their fireworks
at half price or less. The sheer size of their company gives
them huge buying power and the savings they make are passed
on to their customers.
For orders over a certain value, free delivery
is offered (quite a bonus these days with escalating fuel
costs) and Epic use their own in-house fleet of ADR trained
Epic are proud to service customers all over
the UK including distant places like Cornwall and Scotland
that would make many smaller retailers quiver.
Visiting in person gives you more choice
in terms of what you can buy. A "pick and mix" order
from Epic for delivery is only possible when buying in full
cases because that's the nature of their operation (the cost
savings of doing that playing a part in lowering their prices).
For bigger items which are packed one or two
in a carton this isn't a problem, but those on a budget or
looking for smaller fireworks would benefit from a visit direct
to the showroom where you can buy as much or as little of
any item as you like.
DISPLAY PACKS TO SUIT ALL BUDGETS -
AVAILABLE ALL YEAR
good range of full display packs is available either for collection
or delivery. These cover all budgets from under £100
right up to £2000.
Looking at their current packs there are some
huge savings to be had. For example there's a £500 pack
with an RRP of over £1000 and is indicative of the level
of discount on offer right through Epic's range. Even a £100
pack has over £200 of fireworks included.
Whilst every firework operation is geared
around Guy Fawkes, Epic is also an all year retailer. And
they even do that in style too with 7 days a week opening
right the way though the year. So the great discounts are
available any time of year and not just for November 5th.
Good news for the likes of me and my members who do like to
let off pyro for many occasions not just bonfire night. So,
any parties, weddings or BBQs can also benefit from these
EXPERT ADVICE AND FREE TO ACCESS VIDEO
In addition to top quality products there
is also help on hand from Epic staff who really know their
business. It has to be said that any firework is good at these
prices, but for those who need specific effects then the staff
are very informed about what they sell. The Epic website,
which at time of writing is just coming out of refurbishment
to improve it, offers firework video clips too, so you can
preview items before you buy. UKFR provides a further resource
for my members, with Epic's range covering many top brands
and new Epic items being featured each season too.
I was there I saw a couple of customers who were ordering
well in advance for Guy Fawkes. A short while later and very
large trolleys were being wheeled out to the car park. Even
a small budget translates into a large pile of pyro when it's
half price or less. Let's just say everyone seems to leave
that place with a smile, as the many photos of Epic customers
NEW SHOWROOM COMING SOON - AND UKFR
An exciting development for 2009 is Epic's
new showroom which is currently under construction. This will
be on a five acre site just off the M1. Critically for hardcore
fireworks enthusiasts is the fact this huge site will allow
the continued sale of "old school" fireworks which
are now classified as 1.3G. That's anything which includes
amounts of flashpowder prohibited under the 1.4G classification
- a massive advantage over town centre retailers whose limited
storage makes selling 1.3G impractical. I know the new regulations
are depressing many of my members who lament at the watering
down of consumer fireworks - well watch this space. I'll pop
along when the new place is up and running to report back.
Finally, no visit would be complete without
a cheeky request for extra discount for UKFR members. I always
ask and retailers always squirm but seldom refuse as they
see my pen hovering over my pad ready to note their response
for the feature! Well Epic have kindly agreed that if you're
collecting an order and make it clear you're a UKFR member
when you arrive, they'll look after you. So, fill your boots
Many thanks to Paul and Jimmy for their hospitality
and warm welcome. Full details can be found on the Epic
Fireworks website or call them on 01924 422924.
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