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We offer a number of excellent and
high-value services to the fireworks trade. If you
are interested in working with us to promote your
products or company, and in turn to help support our
site, please read on.
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We believe that our site offers the best value advertising
opportunities for fireworks related companies on the
internet. Why? Because UKFR is a site that exceeds
all the main criteria for effective advertising:
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Volume of traffic. We offer the volume
of traffic that even some dedicated portals
or directories cannot match. Our latest traffic
analysis from our web logs from 1st April 2004
to 31st March 2005 shows that our websites (UKFR,
Firework Awards and Firework Links) had an astonishing
1.68 million page impressions from over 486,000
unique visitors. Compare this to Yell.com which
only gets around 86,000 page impressions a YEAR
for the Fireworks classification (as advised
by a Yell.com rep in spring 2005).
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Quality of traffic. How do you measure
this? Well consider that UKFR is NOT just a
portal or directory. It is an on-line fireworks
magazine. It is unique in being the only
UK fireworks website for consumers that has
a paying membership - proof that we have the
quality of content not only to retain
readers but content that is good enough to warrant
a membership fee. Of course, you can be your
own judge if you take a look around our site
or join and become a member.
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Incredibly LOW prices. Our standard
service starts from the equivalent of under
£17pm!! Yet it is far from standard and includes
a banner and text listing in the "Buy Fireworks"
section, a mention on the What's New page, newsletter
and forum, plus an Editor's Pick listing on
"Firework Links" and a link from our satellite
site, Firework-shops.com. From there, anything
is possible with opportunities in every major
section. We offer exclusive advertising where
appropriate on a first-come, first-served basis
and discounts for bulk advertising.
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Top quality service. We're not interested
in having you as a one-off, single year advertiser.
We want you to join the growing list of premium
UK companies who remain loyal to UKFR and its
members year after year. To do this we offer
excellent value plus excellent service. If your
advert is not a success we could lose you as
a customer. We focus on this and will help you
as much as possible to get the most out of UKFR.
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Great search engine placement. We enjoy
good ranking in the major search engines, helping
to drive traffic towards your adverts. As important
as high ranking is consistency. How many firework
companies have you seen that jump to number
one spot then fade away? This is because many
companies try and spoof the search engines or
steal content from other sites (including us)
in the mistaken belief it will boost rankings.
The gain is short term, search engine algorithms
change constantly to fight this. We on the other
hand use the old fashioned method: Quality and
quantity of content. We get good ranking because
our site is the best match for most fireworks
queries. Remember, some engines boost your ranking
if YOU are linked to by an important or highly
ranked site - another benefit of an advert and
link on UKFR.
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Our services are based around adverts that are visible
to ALL visitors, not just paying members. In this
way you will benefit from 100% of our traffic.
If you're interested in advertising on the UK's biggest
and best website please contact
us today. Be sure to include your full name, company
name, website and daytime contact telephone number.
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Whether you are a manufacturer or retailer, UKFR
can help significantly boost your profile in addition
to giving genuine help to consumers - your customers
- looking for the best fireworks.
For manufacturers, having your products reviewed
by UKFR has a number of benefits:
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Publicity of your brand on the UK's biggest
fireworks website.
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Allow your customers to see what your products
are like.
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Our site is used by a growing number of retailers
who use UKFR to help make their buying decisions
for the best stock and best brands. Don't get
left out; our site has long evolved past the
point where only enthusiasts use it. Now everyone
with an interest in fireworks has an interest
in UKFR.
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For retailers, we can help boost your profile even
if the stock reviewed is not your own label. For example,
by noting that the firework was courtesy of, or filmed
at, a specific retailer. This puts you first in the
queue for people wanting to buy that item. It will
also boost your standing with UKFR members who appreciate
retailers helping them see products they might otherwise
not have been able to view.
We can feature products in a variety of ways:
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We can come to you, to a trade demo or stock
firing evening. You don't even have to fire
the items singly. We now showcase multiple firing
from trade demonstrations. Having a trade demo
this year? Let us know - we can come along too
and feature your products here.
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You can send products to us for review, subject
to availability.
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How much does it cost? NOTHING!! Yes, to maintain
impartiality we DO NOT CHARGE for review services.
However, some important points:
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All content filmed or photographed is our property
for use on UKFR. We do not provide filming or
photography on a commercial basis. We retain
all copyright to our work.
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We are not able to provide copies of tapes
of our review filming.
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All reviews are impartial. We normally use
a reviewer from a pool of UKFR members who are
not connected to any commercial fireworks company
to make the final judgement and write the reviews.
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Start the ball rolling by getting in touch with us
today. Contact us and be
sure to include your full name, company address, website
and daytime contact telephone number.
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Opportunities for featuring your products on
UKFR are limited each season. Don't delay, contact
us today if you would like to see your brand
or your shop's products showcased.
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Has your brand performed well in our reviews? Are
you a retailer stocking some of our Best Buy or Recommended
products? Why not work with us to help promote your
sales even further?
We allow (subject to conditions and permission from
us in writing) limited quoting from our reviews to
help your customers see what the UK's biggest website
thought of your stock. Plus, why not indicate which
products are UKFR Best Buys or Recommended fireworks.
In most cases where we work together to help showcase
your best stock and raise the profile of UKFR, we
do not charge as it is mutually beneficial. But please
do contact us first, so as not to infringe our copyright
or use content that you are not allowed to.
If this interests you please contact
us. Be sure to include your full name, company
address, website and daytime contact telephone number.
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The days where our site was used just by enthusiasts
is long past. Our site now has an active and growing
community of consumers, retailers, wholesalers and
professional firework display companies.
If you're a member of the fireworks trade consider
joining UKFR. As a trade member you'll benefit from:
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Cost effective market intelligence on current
UK fireworks. Want to know how brand "X" compares
with brand "Y"? No need to obtain and fire their
products or rely on rumour - access our videos
and see for yourself.
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Looking to stock a brand but still undecided?
Or want to find out the best products to stock?
Our reviews offer you all the help you need
to make an informed decision.
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Chat with other trade members and your customers
in our busy forum. We even have a forum for
professional operators to talk shop or ask questions.
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How much is the extra premium for trade membership?
NONE! We do not charge extra for trade users. That
means you can access our site for £1.99 a month if
you join for a year.
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All we ask with trade members is that your
respect our "One membership : One person" rule.
If you have other staff members who need access
we can offer substantial reductions for additional
memberships.
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For more information and to join on-line, click
here.
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Please see our Features
information page.
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We offer a number of other services on an ad-hoc
basis to the trade. These include:
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The supply of fireworks pictures for websites
or brochures.
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General or product video for use on websites
or in shops.
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Firework related web design and/or graphic
design.
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As our site expands the amount of additional services
we have time to offer diminishes (remember the site
is run as a hobby!) but we are always interested to
hear from anyone who has requests for help in other
areas relating to fireworks. Please contact
us.
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