The Firework Emporium shop in Ipswich, Suffolk looked as good as it did on our previous visit a year before, offering a wide selection of fireworks with clear descriptions. One thing we noted in our first visit was the number of different brands in stock, a good sign as it means the retailer has not concentrated on just one single range. This trend has continued and in fact it looked like there were even more brands available this time around. Kimbolton, Devco, Men Shun, Lidu, Jumping Jack, Benwell, Millennium, Minster, Planet Fireworks and An Ping fireworks were on display, quite a choice as you can see!


Like kids in a candy shop, PeteB and Gerry "expand their
shopping lists" to include everything on show.

After a very welcome cup of coffee (and there is a newsagents opposite if you're peckish after a long drive) it was time for the serious business of shopping for some pyro, modifying our shopping lists as appropriate (that means in most cases doubling it). Wide grins and much pointing followed as we darted from cabinet to cabinet. Then it was down to work, inspecting and photographing the fireworks which would be fired in the evening, so we could review them too.

A picture tells a thousand words so you can click on any image below to see a bigger version, and take a tour around the shop and its stock with us...

The outside of the shop, with its new "Firework Emporium" sign (it lights up too!).

The "Fireworks Open" neon sign. Attracts UKFR members like one of those blue strip lights in the butcher's attracts flies!

The other window, and in case you missed the first one, there's another "Fireworks Open" neon sign here too, just to make sure. I think this shop sells fireworks and it's open!

The rocket cabinet and a selection of nice munitions from half a dozen different brands. The Orb as usual stands out thanks to its reflective casing, and the triple break Godfather looks good too.

Talking shop, in this shot we can see Sean Breddy from Kimbolton (second left) then to his right is Mr Shah the man from Devco, and far right is Mr Chawla, also from Devco. The guys from Devco were in fact really helpful and chatty about their products.

Warren answers the phone (or dog and bone as it's known that close London) and guess what? Yep, it's a UKFR member ordering some fireworks. I had a quick chat too before they needed the line for the credit card machine.

It was very good to see that Firework Emporium had continued their policy of describing each firework on display. This time around the cards were all nicely printed with the key information on each firework, and a "low noise" sticker where appropriate.

A selection of cakes, here from three different brands: Devco, Kimbolton and Lidu. Missile Of Stars (voted "Funniest Firework" in the UK Firework Awards 2003) stands out as always thanks to its brightly coloured pointy bits.

A 500 shot cake, New York - this is a fired unit and gives an interesting view of the innards.

One of FE's "Combo Packs" which is basically a collection of single items put together into a pack to save you money, you'll note however that it contains a number of really good items, so you're getting quality in addition to a saving. No cheap padding here.


Candle Corner and the amusingly named "Orgasmatron".

Another Combo Pack and another selection of good fireworks. I can see at least half a dozen Best Buy or Recommended fireworks here.

With the demise of airbombs, manufacturers have brought out some less noisy single or double shot candles. These caught our eye mainly due to the attractive, colourful labelling. The brand is a new one too - Jumping Jack Flash (Cosmic group).

Devco's Twin Mines. This firework goes for the double mine effect slightly differently than most, by having the mines side by side.

Our first look at one of Kimbolton's new fountains, Fearsome Triclops. We had high hopes for this purely because of the brand. See our review sections for a full review of this with video.

More Kimbolton fireworks, this time the Goliath pack. It would be very interesting to see how these compared to their established Best Buy Medusa rockets.

Space Patrol from Cosmic, a pack of small garden rockets (the safety lighter pack is almost bigger than the actual rockets).

Hurray! A signal rocket (ie a big bang). Enjoy them while you can but please use them responsibly!

This pack caught our eye too, brilliant colourful packaging and also a new name for us - Benwell Fireworks. They're garden rockets and pretty big so these should be good performers.

More from the new label Jumping Jack, a cake called Summertime Blues.

And another, Freedom Rings which is reviewed in the cake section. I thought this range looked very presentable with nice colouring and useful descriptions on the labels.


This part of the shop displayed the various packs and boxes.

A pokey cake if ever there was one, Lost Paradise. This firework doesn't give you time to stop for breath!

First look at another new Kimbolton item and like Fearsome Triclops this is going for some interesting packaging. This is essentially a fan cake, with angled candles inside but to emphasise this they have brought the sides in flush with the innards.

View of this from the front. We managed to miss this in action even with three cameras because the two sides of effects were so widely dispersed (next time we'll film it from some distance away).

Probably one of the nicest labels in the showroom, Night Theatre from Devco. This is reviewed in the cakes section if you want to see if the effects lived up to the artwork.

Strange label but nice colouring, a cake called Warship.

Another Devco firework and another stunner of a label, Gigantic Bird. See the cakes review section to see this in action (it was very nice).

Two Kimbolton cakes that have contested the Best Buy accolade, RGS and COR. Red Glistening stars has taken the crown thanks to its more persistent red effects (see reviews and video of both in the cakes section).

Another favourite since its first review, Silver Tiger Tail which as the name suggests produces silver effects (bright silver comets in this case).

Stampede from Planet Fireworks. Very nice firework in action and very nice label too, showing a stampede of horses.

Crackling Coconut trees with its unusual clear wrapping so you can see down the tubes. This was FE's best selling firework on the review night.


Men Shun's "Diablo" candle pot, with satanic label
and pointy top.

Devco's highly unusual looking "Sea Mine" which I think looks really great. You take the lid off and light it (instructions are on the side as you can see).

Nice picture of Men Shun's stunning (and popular) Invincible Armada fan cake which proved on both review nights that a good fan cake can look awesome. Here you can see the fanned tubes and different bores.

Lidu's Assorted Reports which creates a chorus of screeching but amusingly, no reports! This is still a wolf in sheep's clothing and Lidu have recently tarted up the label so it now looks better than the one pictured here.

The view down Men Shun's Diablo, six big bore candles and enough space to park a bus in, but it does make a nice umbrella stand afterwards.

After all that firework fondling, it's time to calm down with a swig of Luv-Er-Lee Jub-I-Lee.

The "Magnetic Blinky" presentation. These are really good LED badges that flicker different colours, so once Warren turned a few on we were like magpies!!

Well we could have easily spent all day in the shop or all day on the phone to UKFR members ringing through an order, but further work beckoned... like the previous year FE were taking the bold step of firing most of their range in front of a public audience, so it was off to the nearby firing site to see the setting up.

©2004 UK Firework Review